We plan it and we build it.

The people who map your strategy are the people who build the systems. What we learn in the first meeting goes straight into what we build.

Find Your AI Strategy Gap

How We Work

AI looks like a technology problem. It starts as a strategy problem.

Leaders set the direction

We start with the goals your leadership team already owns.

Teams find the friction

We find the handoffs where work gets stuck and the reports each role really opens.

Builders meet people where they work

If your managers live in email, we build into email.

Owners keep it running

We name an internal owner on day 1, document the system, and stay close enough to fix what drifts.

The Team

Meet the founders.

Evan Pitchie

STRATEGY AND OPERATIONS

Evan Pitchie

Evan has built AI business cases and run innovation mandates for some of the largest companies in the world at a top consulting firm. He's led discovery across industries, managed 7 figure projects, and built strategic planning processes that 2,500+ employees relied on to make decisions. Before Ctrl Shift, he founded and scaled a digital strategy agency with clients in 4 countries. He's been the consultant advising the business and the founder running one, and he asks “what does this do for the plan?” in every meeting.

Giovanni Brucoli

DATA AND ENGINEERING

Giovanni Brucoli

Giovanni holds a PhD in Physics and spent his academic career building models of complex physical systems. Now he applies that precision to the messy data inside growing businesses. He built data infrastructure at eDreams, one of Europe's largest online travel platforms, and enterprise BI systems for leadership teams making 8 figure decisions. He builds the systems, and he'll tell you when the data can't support the idea.

Start with a free AI Strategy Gap Report.

Answer a few questions about your business. You'll see where your systems support your strategy, where they hold it back, and where AI can close the gap. Want to go deeper? Book a call and we'll walk through it with you.